M. Siva Sangari, Department of Computer Science and Engineering, KPR Institute of Engineering and Technology, Coimbatore, Tamilnadu, India.
R. Rajendra Kumar, CEO & Frugal Consultant, Dr. RR Consultancy Pvt Ltd, Coimbatore, Tamilnadu, India.
Online First : 30 December 2020
Publisher Name : IJAICT India Publications, India.
Print ISBN : 978-81-950008-0-7
Online ISBN : 978-81-950008-1-4
Page :125-127
Abstract
Even though various security mechanism got adopted, hackers always penetrate and overseeing the transaction. Various strategies or technological intervention are being adopted to enhance the safety of the transactions. The factors of internet security, website speed and context of the products are playing vital role on the successful online promotion. These issues are complex and very difficult to solve this through existing mechanism. Through this analysis, all the technological aspects as mentioned above have been analyses and suitable measures were adopted to overcome this problem. This study aimed to analyse various technical factors such as Awareness, download time, Representativeness, Technical experience, Duration of Internet usage and components such as frequency of shopping, product purchased, Time spent, Money spent and Mode of Payment its impact on attitude through ANOVA. This study shows that almost all factors have positive impact in the attitude related to the Technological factors considered for the study.
Keywords
Mode of Payment, Time spent, Money Spent, Frequency of shopping, Product purchased.
Cite this article
M. Siva Sangari and R. Rajendra Kumar, “Technology factors of Online Shopping and its impact on Attitude with special reference to Student Community”, Innovations in Information and Communication Technology, pp. 125-127, December 2020.
Copyright
© 2020 M. Siva Sangari and R. Rajendra Kumar. This is an open access article distributed under the terms of the Creative Commons Attribution License, which permits unrestricted use, distribution, and reproduction in any medium, provided the original author and source are credited.
